What is sean john

Combs will significantly increase sales and profits. Interestingly, the case — which is not the first of its kind to be filed against Missguided the brand was sued on right of publicity grounds by Kim Kardashian in — sheds light on one of the many issues that individuals could face in connection with labels they founded after a sale of the company has occurred. Oftentimes, at least part of that differentiation centers, of course, on the celebrity at play, which inevitably boasts a huge base of fans that are eager to buy into things that that particular individual endorses.

This is likely to continue to prove a critical consideration as celebrities rush to leverage their fame by way of consumer goods brands, with the Sean John case potentially serving as a mere jumping off point for future squabbles. Amid the frenzy that was its recently-reveal Image: Missguided.

February 8, - By TFL. Related Articles. Combs formed Sean John Clothing to bring his vision of urban streetwear to the mainstream men's clothing market, hiring an executive from Ralph Lauren, Jeffrey Tweedy, to help him create what Newsweek , in its February 12, issue, referred to as a "hip-hop-meets-Liberace" apparel label.

I didn't want to over use my celebrity," he added. The Sean John men's sportswear line debuted in the spring of The company's first shipment of apparel was sold in department and specialty stores across the nation, appearing in retail shops controlled by Bloomingdale's, Macy's, Belk's, Carson Pirie Scott, Bernini, and Fred Segal. The line was an enormous, immediate success, attracting a wealth of customers and earning admiration from the fashion world.

The nomination, which was uncommon for a designer after only a year in business, represented the equivalent of an Academy Award nomination, putting Combs within the exclusive circle of elite designers such as Anna Sui, Todd Oldham, and Marc Jacobs.

Combs failed to win the coveted award, losing to Marc Jacobs, but the nomination by itself confirmed Sean John Clothing as an apparel label of merit. Combs earned another nomination for a Council of Fashion Designers of America Award in , a year that included several momentous events for both the man and the company. Combs spent much of early sitting a court room, standing trial for charges of gun possession and bribery.

The charges, stemming from an incident at Club New York in December , led to a six-week trial that found Combs not guilty of all five counts brought against him. Shortly thereafter, Combs held a press conference announcing he was changing his nickname from "Puff Daddy" to "P. The trial did nothing to tarnish Combs's image among the high-fashion elite or among the legions of customers who flocked to stores to buy his clothing.

Kal Ruttenstein, the influential fashion director at Bloomingdale's, expressed nothing but praise for Sean John's line. I wear Sean John like crazy, and I'm no spring chicken.

Sean John Clothing succeeded by winning over two distinct realms of the apparel industry. The company's runway shows were extravagant affairs attended by celebrities and the arbiters of what was high-fashion and what was not.

Combs's skills as a producer, promoter, and showman gave his company a decided edge in this area. In , for instance, Sean John Clothing made fashion history when it became the first designer to have its runway show broadcast live on television, a two-hour event simulcast by the E! Style networks. Sean John Clothing did not make its revenue by selling rhinestone-studded jeans or opulent furs, instead, the company's commercial success came from attracting ordinary consumers.

The sale of the company's simple casual separates, leather jackets, and suit blazers provided the majority of its sales. Combs made his reputation on the runway, earning nominations for Council of Fashion Designers of America Awards for three consecutive years, but his company made its living on the streets.

Sean John Clothing's unmitigated success as a designer of menswear provided the encouragement to develop a line of apparel for boys and women. Combs's achievements in the music industry during the s, many observers noted, had helped popularize East Coast-style hip-hop, cultivating a mass-market audience for the genre.

His success with Sean John Clothing produced a similar effect, bringing urban streetwear to the suburban market, although Combs, in a May 21, interview with South Florida Sun-Sentinel , stressed, "I think the mainstream is coming to what we are doing at Sean John rather than the other way around.

In , Combs directed Sean John Clothing's progression to the next step in the apparel business. He began working on plans for the company's own retail store, a flagship unit located on Fifth Avenue in New York City. Construction of the store was underway before the end of , leading to its grand opening in June The Manhattan location was expected to be the first of a chain of Sean John Clothing stores, as Combs revealed plans to open ten stores in selected markets throughout the country by the end of At roughly the same time the flagship store opened, Combs entered into a joint venture agreement with a young designer named Zac Posen, making an undisclosed investment in Posen's three-year-old company, Outspoke LLC.

As Sean John Clothing prepared to launch its assault on the retail front, the company's prospects were bright. During its first five years in business, the apparel designer demonstrated a consistent ability to succeed both on the runway and at the cash register. Although mistakes, particularly in the capricious world of fashion, were inevitable, the company possessed the financial strength of its founder and chief executive officer to support its future development as a retailer and designer.