This means that Unilever is not a cruelty-free company. You can read their full animal testing policy here. Unilever has also deployed their marketing efforts to establish Dove as a cruelty-free brand, though Dove continues to sell some of their products in China, which means they're subject to the post-market animal testing laws.
Click here to read my detailed article on this topic. They also acquired Younique in Coty is not a cruelty-free, and doesn't own any cruelty-free brands. Some of their brands for example Philosophy is not sold in mainland China, yet still inherits Coty's animal testing policy, meaning it's not a cruelty-free brand and could enter the Chinese market:. With brands like Pantene, Olay, and Secret, they can be found all over the drugstore.
We do not test our products or ingredients on animals anywhere in the world unless required by law. You can read their full policy here. This means that the Shiseido Group is not a cruelty-free company, as they may not only allow the Chinese authorities to perform animal tests on their products, but they may also perform animal testing on ingredients themselves. You can read the full policy in this document. Shiseido has also entered the Chinese market with one of their formerly cruelty-free brands, NARS, which prompted me to remove NARS from my list of cruelty-free brands.
Shiseido currently owns 2 cruelty-free brands, bareMinerals and Buxom, though I don't personally support them as they could follow NARS' path and enter the Chinese market. They do test on animals, and this is their animal testing policy:.
The Christian Dior company owns Formula X was one of their brands but is now discontinued. Fenty Beauty also falls under the same group, although the brand hasn't yet posted a clear animal testing policy.
All other brands outside of the Kendo group are not cruelty-free. The LVMH Group is particularly vigilant in terms of complying with regulations, the opinions issued by scientific committees and the recommendations of professional organisations, both in Europe and throughout the world. This level of standards enables LVMH to guarantee the safety of its cosmetic products when they are brought to the market. A similar approach is currently under development in China. This post-marketing follow-up of the products enables new research avenues to be explored and the quality and high tolerance of the products to be improved on an ongoing basis.
They also own the license to sell Rimmel in Japan. To the best of my knowledge, they test on animals where required by law. Revlon is not a cruelty-free company, and none of their brands are cruelty-free. Kao owns some popular drugstore brands like Jergens, Biore, and Curel. Most of their brands are not cruelty-free, though Molton Brown and Oribe are cruelty-free. Milani and Jordana were recently sold to the Gryphon Investors , who don't typically invest in the beauty industry, though they have a giant portfolio of brands.
Lastly, I want to list the big brands that have remained independent and are not owned by any other company. Some of these brands have investor backing, meaning they receive an investment in exchange for stake in the company. As a result, a percentage of the business might be owned by investors, but the brands remain indepdently-owned.
Huda Kattan, founder of Huda Beauty, stated that she wants to compete with the big conglomerates rather than sell them her company:. It just didn't feel right.
There's so much to do for this brand. Why can't we be the next Estee Lauder of our time? Shiseido , which itself is a well-known skin-care brand, has about 30 other beauty brands underneath it. The vast majority are brands that might not be recognized in the US, including Japanese brands Majolica Majorca, Ettusais, Maquillage, and Aqualabel, which also markets products to "whiten" skin.
The last major brand we included on this list is on the smaller side, but what it lacks in quantity it makes up for in name recognition. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more.
A leading-edge research firm focused on digital transformation. Virtually every brand claims their products are unlike any other on the market by promoting a one-of-a-kind ingredient, specific certifications, cruelty-free and organic claims or an age-reducing effect as their selling point.
The battle for your dollar is an ongoing war in the cosmetic industry. Though from the looks of the shelves there are hundreds of unique cosmetic brands, all the beauty products you see at the mall or in your favorite drug store are actually owned by a handful of major companies. Most recently in , Seventh Generation, another natural products leader known for natural cleaners and natural baby products, was purchased by personal products giant Unilever.
Your favorite products may have begun as cruelty-free or all-natural, but these smaller independent cosmetic companies are constantly being purchased by the huge cosmetic companies in the industry.
Once that has happened, your once niche, eco-friendly and natural cosmetic products will likely undergo a synthetic makeover. Many large companies make their sourcing and formulation decisions based on different values than the values held by your original boutique cosmetic owner. With a big business lean towards maximizing profits and appeasing shareholders, the once prized unique qualities of a product paraben-free, natural, organic ingredients, vegan, cruelty-free often fall by the wayside.
If moral or ethical convictions narrow down your cosmetic brand buying choices, you need to know that brands falling under a company umbrella have a lot in common, and ingredient sources are one of them. If the company changes hands, the packaging may not but the underlying ingredients and practices may take a turn. Be sure to check the labels when your eyes gravitate to your long-time favorite brand when browsing mascara or face cream.
You may be surprised to find that the ingredients, certifications or manufacturing country of origin have changed.
For the most part, the giant cosmetic companies are not certified cruelty-free and do engage in animal testing. While the smaller natural cosmetic brand they own may remain certified cruelty-free, the larger animal testing parent company is still profiting off your supporting dollar.
Unfortunately, when a natural cosmetic company is bought out by a large conglomerate, fair trade, and certified organic ingredients are the first to fall off the priority list due to their high cost. Founder Karen Young grew up watching her uncles shave meticulously, and thought everyone deserved the same experience. She launched the brand in as Oui Shave and changed the name to Oui The People as a nod to everyone including non-binary folks who swear by the brand.
Star product: After a clean shave with the brand's razor, smooth on the Featherweight Body Gloss to transform dry, rough skin the brand recommends using it after a shower for the best results. This body oil is formulated with squalane, rosehip, and avocado oil and can be used alone or with a moisturizer.
If the beauty gods offered to grant us one wish, we would ask for our skin to constantly glow as if Danessa Myricks did our makeup. Whether she's creating a super high-impact, metallic eye look complete with gold foil, or she goes soft glam with a glossy lip, Myricks's work is nothing short of jaw-dropping. Her makeup brand is beloved by makeup artists, but regular folks co-sign it too — especially those who loves a multitasking product.
Danessa Myricks Beauty offers everything you need for a full face, start to finish. There is also a wide selection of pigments in both powder and liquid form that you can use on your lips, eyes, and even body. You can use these extremely pigmented, little tubes absolutely anywhere. Lulu Cordero is using hair care to celebrate the roots of her Dominican culture — and its beauty secrets. Cordero's Bomba Curls brand uses high-quality natural and organic ingredients that help maintain strong, moisturized, poppin' curls.
The brand launched with the Forbidden Hair Oil, and recently expanded to include the Forbidden Hair Mask , a deep conditioning treatment that promises to restore elasticity and promote healthy hair growth. Star product: Dominican Forbidden Oil , a lightweight and multipurpose oil with nourishing ingredients like coffee seed and black cumin seed oils. It's gained a ton of popularity online with natural hair enthusiasts on social media and even here at Allure.
Alicia Scott started her career working in the fashion industry, where she noticed a lack of deeper foundation shades at runway shows and photoshoots. It's a problem she realized went beyond the drugstores she frequented, which also had a dearth of options for the melanin-rich.
On top of all that, many foundations also caused Scott's eczema to flare up, so even if she could find her shade, the formulation might not agree with her sensitive skin. So, as any self-starter would do, Scott decided to create a foundation she could actually use. Her beauty brand, Range, offers 21 shades. As a bonus, the hydrating formula contains soothing chamomile extract and French clay to keep oil under control.
Not a liquid foundation person? All good — Range also offers loose complexion powders and highlighters, as well as a body oil. Star product: The True Intentions Hydrating Foundation gives you sheer to medium coverage and has calendula and cornflower extracts with natural anti-bacterial properties for acne and eczema-prone skin. Beneath Your Mask in the byproduct of a series of life-changing events for founder Dana. It started a spiritual and physical healing journey that led to the inspiration for the name of her brand.
Beneath Your Mask's skin, body, and hair products all have anywhere between 11 to 18 active ingredients, packaged in Miron glass containers that aid in activating the formulas.
This serum adds moisture to dry hair or skin, thanks to combination of hydrating oils, like rosehip, hemp seed, safflower, and sage, just to name a few. We love an Instagram baddie beat, but a makeup lover needs choices, and Cashmere Nicole, founder of Beauty Bakerie, is happy to offer one. When she created her brand, Nicole wanted it to promote an alternative to the bad-girl images that young people are often exposed to, especially on social media.
Sweetness is what Nicole wanted to bring back to the game, and that mission is reflected in so many element of the brand. The packaging keeps to a confectioner's theme. The hero Lip Whip tubes have that signature swirl that make it look like the lipsticks were filled using a frosting pipe.
Certain items, like the Neopolitan Eyescream Palette , look good enough to eat. The crochet hair technique in which one uses a latch hook to weave hair extensions through cornrows, creating a new hairstyle has been around for a long time. Crocheting has enjoyed a boost in popularity as both a protective and transitional style, but the installation process, particularly curling braid hair extensions with flexi rods and then dipping it in boiling hot water so it can hold the style, can be a little time-consuming.
Gatlin went on a mission to change that. The offerings include crochet curls in a range of patterns, as well as braids and twists. We love a beauty brand that stays to theme, and The Crayon Case does in the most adorable way possible. Taking inspiration from the classroom, The Crayon Case's products include many makeup kit staples: brushes, eye liner, eye shadow, lashes, and more, all packaged to emulate No.
Her social media popularity helped propel her venture, as well as one of her first products, the Box of Crayons Palette, which went viral soon after it was released. Star product: The Matte Book palette is filled with 26 different matte eye shadows to give you as many color options as a crayon box. It comes with 20 vivid hues and five neutral shades to create any eye look you desire. George, Bermuda, she sells the scents of the island in the form of soaps, body butter, scrubs, and lip balms.
John has been using natural ingredients in her hair and on her body her entire adult life. When she returned to the island after university, she decided Salt Spray Soap Co.
All the products are made with moisturizing and antioxidant-rich ingredients. Star product: The brand's Body Butter which comes in seven scents, is a win for soothing skin after a day in the sun. Uhai Beauty is a hair-care brand founded by former chemical engineer and Southside Chicago native Susan Edwards.
Baobab, the star ingredient in Uhai products, is a superfood prevalent in Africa, filled with antioxidants and anti-inflammatory properties that can help soothe irritated scalps. Star product: Formulated with grapeseed, baobab, rosemary, and tea tree oil, the Oil Blend feels like heaven on the scalp. It's the reason why two Allure editors became huge fans, and we just had to give it a Best of Beauty Award. Butler, a former Wall Street stockbroker, founded the Lip Bar for those seeking edgy lipstick shades with healthy ingredients.
The formulas include organic shea butter, organic avocado oil, and coconut oil, and are percent vegan. These days, the brand carries everything you need for a full beat in minutes: foundation, mascara, blush, highlighter, eye liner, and more.
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