A lot of U. How quickly did you have to make the decision to go virtual? Or at least I hope so. Especially with the vaccine out, my confidence level for is growing. We started in November. We went to a two-track approach beginning in March. We did it intentionally early to give everyone an opportunity to plan, so they could think about how they would express themselves in a digital venue, and also frankly so they could save some money.
We decided there was no way there would be a widely available vaccine in time for CES, and so we felt the right thing to do was make the announcement and be part of the solution rather than the problem. Shapiro: Every company made its own decision.
We offered everyone a refund if they wanted it, or credit toward next year. We were about as generous as we could possibly be. But we did a lot of research early in the year.
We were very lucky. We represent the technology industry, which has done very well for the most part. Anyone selling anything to the home, any service, has done well. People are somewhat forgiving and understanding. But the COVID experiences people have had, where avatars go from physical exhibit to physical exhibit on a screen, that was less than satisfactory for both the people investing in the exhibit and the people investing in attending.
We had to do something different. We decided the only ones who were doing this right were the tech companies doing their own user events and application events. Microsoft did an amazing job, and others as well. But they were the ones who had the highest satisfaction rate, the best attendance, and everything else. We decided we could create something and take advantage of the fact that they had Microsoft Teams, take advantage of their cloud.
They have phenomenal production studios in Teams. You produce something compelling, essentially a telethon for a few days, video productions, and things like that. Our exhibitors are doing the same. Talking to our keynotes, they get it. A lot of the big companies get it. But we also wanted to offer something to smaller companies, startups.
Eureka Park has been phenomenal. Our entry-level offering offers a lot. We wanted to do the LinkedIn of events. When you register, you get the option to share your name with others. People are getting in contact, getting emails, linking up already. A lot of it, more than average, is from outside the United States. That serves another need. Now people are just registering.
We also have the keyword search opportunity. In addition to relying on journalists, we have four of our own anchors that will be putting out highlights on things coming up. Everyone expects us to give a number, so we did, but ….
VentureBeat: I just wondered if it was an indication based on registration so far. Shapiro: No, the registration only opened less than three weeks ago. As per usual, the event is divided into different events on each day of the conference.
Here is the general schedule:. That means unlike some conferences, CES is not open to the general public, in part because the show is often attended to full capacity with just exhibitors, trade attendees, press and analysts. You can prove your affiliation in any of these ways:.
To apply, go to the CES Registration page and complete the registration form. CES will feature a number of high profile speakers addressing attendees—though this year the speeches will be online, of course. Here are the highlights:. There will be approximately 1, exhibits attending CES this year.
Obviously, that would result in a list far too long to include here, but you can search for specific attendees at the CES exhibitor list. Most of the major tech brands will have a presence at the show and many will have some new product announcements—brands like Asus, Lenovo, Hisense, LG, Microsoft, Nvidia, Panasonic, Philips, Samsung, Sony and many others will be present.
In particular, we expect Samsung to unveil the Galaxy S21, its new flagship smartphones a part of own Unpacked event on the final day of CES. With minor exceptions, the industry giant has not had a presence at CES since , and the company is not on the list of exhibitors for , either. While it's clear from many of the virtual and online events that happened through that the world can successfully transition to remote activities, we don't expect CES to stay virtual.
In fact, the CTA has already announced plans to return to a live, physical event next year. In a press release, the organization said, "we plan to return to Las Vegas for CES , combining the best elements of a physical and digital show. There are thousands of products announced, launched, demonstrated and teased at CES each year. But there are success stories, too. Esports Sports Technology.
Investors Startups. Show Floor. Information for: Exhibitors Media International. My Agenda. Information for: Exhibitors Media International Search. Exhibitor Manuals Begin planning your exhibit by reviewing CES target freight floorplans and topline rates. Guide to Exhibitor Registration Follow these step-by-step instructions and best practices to register your staff for CES. Exhibitor Dashboard.
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